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The top 5 sure ways to increase web traffic Web traffic is the life line of any website; be it the website of a rising talent or an established corporate house. We are on the internet to reach millions globally. But we are heavily dependent on the search engines especially the organic ones. An effective search engine optimized method can boost your website to reach the first page and if possible the first few search ranks in the results page of the search engine.  Now, there are several methods that have the potential to bring substantial traffic to your website. Following are the top five ways that you can adopt to increase web traffic: Social media: It is important to have an active page in the social media like Reddit, Facebook, Twitter and others. This helps in promotion of your website. You can leave an open thread about the newly launched product and encourage discussions. People interested will definitely check your business website. Show up in these social media websites an...

What type of social media marketing should I choose? Organic or paid Hubspot, one of the most popular websites on Digital marketing has recently conducted a survey on social media marketing entrepreneurs and has published its results: 63 percent of the companies who are using social media have said that it has increased marketing effectiveness among other benefits. There is no doubt today, that using the social media definitely contributes to an improved digital marketing. But the leverage lies in doing it correctly.  In this context, people are often confused between the two kinds of social media marketing: the paid form or the unpaid form. The latter is often called the organic form. First, it is important to understand each of these forms correctly. The salient features of Organic social media marketing are: You do not pay the social media network You will have a web page for your company in that particular media network. Your social media presence is assured; but your social me...

Link building in SEO: the white hat way You need to know SEO if you have a website. It is basically the technique to be searchable and visible within the first few ranks of a relevant search. It is very important to be �searchable� because there is tough competition in the free limitless world of web. Just writing good quality content may not help you to be present in the higher ranks of a search query. You need to know how the search engine searches contents and follow the footsteps.  Of course, you should do these in an honest way. Deceptions in this case are very tempting with so many companies on the internet trying to help you. But it is better not to follow those unwise methods. They are risky because they carry chances for your website to be penalized and completely barred from the search engine database. Honest methods approved by the search engines are called White Hat SEO. Link building is a very common and popular method of SEO. A search engine regards links to a website...

3 SEM related blogs and software you should know about SEM is the acronym for Search Engine Marketing. Businesses that expect to get online buyers through their website need to know about SEM.  It is the prior step of internet marketing. It is the art of being the chosen one who will make it to the top ranks on a search engine result page. Being on the top in a popular search engine page means your website is one of the most relevant for a particular string of search query or keywords.  SEM has various techniques and categories. It can be divided broadly into two categories: the paid SEM and the unpaid ones. The unpaid SEM which is also called SEO is tougher than that of the paid SEM. It takes time to show results but it brings credibility the website. Paid SEM can help your website to gain initial visibility; but popularity and sales depend how well your website tackles web traffic and impress them. Paid SEM may lead to a poor ROI if you are not conscious with your basic inte...

The power of remarketing in the world of internet marketing Remarketing will definitely help you to reach your destination in case you choose it as one of your internet marketing strategies and plans. Few lines about remarketing before we begin: It is posting ads of your website to certain visitors and leads at different websites without being actually called in a search. This is an attempt to be visible to those whom you delineate to have a good potential for conversion. People often refrain to put more ad budget into the remarketing procedure. Following are some good reasons why remarketing at least to some extent is advisable as a good internet marketing policy: Market research has proved that larger the number of times a lead sees an ad impression more is his likelihood to convert into a customer. This is usually applicable for those leads that have already registered in your website and have shown quite a bit of interest in your content or product. Giving promotional offers to old...

2 simple ways to buy organic web traffic to your website Organic web traffic means those surfers who search for content on an unpaid or organic search engines like Google or Bing and land on your website being directed by the search engine itself. Organic web traffic is the most important when compared to paid traffic. The latter might only increase web traffic and display you as a recommendable website.  But the organic web traffic, if you can acquire, might convert them into direct customers or people who are looking out to post advertisements on your blog. In both the cases it means revenue and profit via direct sales or through ads or through affiliate programs. Buying organic web traffic simply means pleasing the search engine; in other words making your content searchable and appropriate for a high rank among the hundreds of results per search query in popular un-paid search engines like Google. This technique or set of methods is popularly called SEO or search engine optimiz...

10 common mistakes that we make in social media marketing management Social media has evidently become one of the greatest platforms to do internet marketing. With the huge popularity of Social media like Instagram, Facebook, Twitter, Snapchat and others, it is thought to be a huge mistake not to use these sites to place your advertisement or fan page.  But you need proper techniques and strategies to manage social media marketing.  Error in any of these can cost your campaign.  Following some common mistakes that people make in social media marketing management: Where is the commercial perspective in your social media page? You are creating a fan page for an organic reach on the social with the target of making more business. This is not a profile page where you bluntly give all details of your contacts. Your fan page should be created for company promotion; like for example how you are unique, what kind of additional services you provide, what is new in your product ca...